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Arts, Communications, Media and Marketing

Arts, Communications, Media and Marketing


The following skills are useful for your desired pathway. You do not need to have every skill to be a competitive candidate! Just go to the career options section and click on a specific job to explore the core skills you should learn.

And remember, you already have some of these skills. You just need to transfer your past experiences like summer jobs, internships and classes into stories that give power to the skills you already have. Click here for help polishing your transferrable skills into a resume.

  • Active Listening
  • Complex Problem Solving
  • Coordination
  • Critical Thinking
  • Instructing
  • Judgement and Decision Making
  • Learning Strategies
  • Mathematics
  • Management of Financial Resources
  • Management of Material Resources
  • Management of Personnel Resources
  • Monitoring

Technical Skills 

  • Electronic Mail Software
  • Instant Messaging Software
  • Point of Sale POS Software
  • Tax Preparation Software
  • Data Mining Software
  • CRM Software
  • Accounting Software

Career Options

At the C3, your major does not equal career. You can be a botany major interested in becoming an art director, or you can be a math major interested in becoming a marketing manager. We can help you explore your options, and help you blaze a path from your major to your career goal.

If you are still exploring your interests, click on CHOMP. If you’re interested in the awesome jobs you can do with your major, click here. And if you know the arts, communications, media and marketing pathway is for you, browse the career options below. Click on the career option to learn the skills and technical skills you should learn to make you a great candidate.


    • Art Directors
    • Artists and Related Workers
    • Choreographers
    • Commercial and Industrial Designers
    • Costume Attendants
    • Craft Artists
    • Designers, All Other
    • Floral Designers
    • Media Technical Directors/Managers
    • Music Directions and Composers
    • Talent Directors
    • Set and Exhibit Designers
    • Media Programming Directors
    • Dancer


    • Audio and Video Technicians
    • Announcers
    • Editors
    • Meeting, Convention, and Event Planners
    • Technical Writers
    • Human Resource Managers
    • Photographers
    • Public Relations Managers
    • Public Relations Specialists
    • Lawyers
    • Writers and Authors
    • Advertising Sales Agents
    • Broadcast Technicians
    • Training and Development Managers


    • Disc Jockeys
    • Proofreaders and Copywriters
    • Reporters, Correspondents, and Broadcast News Analysts
    • Editors
    • Entertainers and Performers, Sports and Related Workers
    • Desktop Publishers
    • Prepress Technicians and Workers
    • Film and Video Editors


    • Fundraising Managers
    • Real Estate Sales Agents
    • Sales Engineering
    • Advertising Sales Agent
    • Real Estate Brokers
    • Sales Managers
    • Marketing Managers
    • Advertising and Sales Promotions Managers
    • Market Research Analysts and Marketing Specialists
    • Sales Representatives

Get Involved!

A professional organization/association is a group that seeks to further the interests of professionals within a particular field. Professional organizations typically provide professional development, networking, and leadership opportunities for their members. Getting involved can often be great for career growth and advancement. The professional organizations listed below are most appropriate for students interested in occupations related to Arts, Communications, Media and Marketing.

Additional Resources

Ready to find a job in your pathway? Awesome! Browse the various job boards below that are specific to your pathway to find a great internship or job opportunity. Remember that you can also browse Gator CareerLink to connect with employers who want to employ Gators.





View Sample Resumes/CVs/Cover Letters

Connect With Your Career Pathways Coach

Rob Kairuz

Career Coach for Career Pathways - Arts, Communications, Media and Marketing

Career Planning Hours

Click here to make an appointment with Rob

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